CD, Homepage Design & Set Up
The homepage is optimized for various screen sizes as well as for mobile.
To improve the listing for the google search I did some search optimization additionally.
Important for the development of the homepage, as well as the CD, was that we had to get a clear understanding of the focus group, what their desire and needs are and how the interaction takes place.
We therefore started off with the question:
– How can we help people to get an easy access to the service they need?
– Who is the demanding group? What needs do they have?
– How can we attend to their need in the most service oriented way?
– Are there any limitations we need to consider?
The result, as you can see in the link below, is a clear structured one pager. The tracking showed that the main ambition for visitors is to find out the opening hours as well as the telephone number.
Since trust is also a really important factor in that field of business we show the practice rooms and the team next followed by the range of services and the address. Important also was to create a regional fitting which is captured by referring to our region, close to the sea.
Please have a look at the homepage at: https://www.orthopaedie-friesland.de/